Victor Moscoso 2015 Exhibit

Vic­tor Moscoso
Psy­che­delic Draw­ings, 1967–1982
Curated by Nor­man Hath­away & Dan Nadel
March 6 — April 25, 2015

Spe­cial lec­ture with Vic­tor Moscoso & Nor­man Hath­away: Thurs­day, March 5th, 6:30–8:30 PM

Open­ing recep­tion: Fri­day, March 6th, 6–8 PM with Vic­tor Moscoso

The Andrew Edlin Gallery is excited to announce a ret­ro­spec­tive of draw­ings by Vic­tor Moscoso, one of the pre-eminent graphic artists of the 20th cen­tury, and widely renowned for his 1960s psy­che­delic posters and comics. The gallery will pub­lish a 96-page cat­a­log to accom­pany the exhibition.

This exhi­bi­tion is the first to present the full range of Moscoso’s draw­ings for posters and comics, includ­ing orig­i­nal ren­der­ings for his renowned cover of Zap Comix #4 (1969), the Hocus Pocus story, posters for The Doors and The Who, and other sem­i­nal pub­lished edi­tions. These works, exe­cuted as pro­duc­tion art for printed pieces, reveal Moscoso’s ded­i­ca­tion to expert drafts­man­ship in the ser­vice of graph­ics, as well as a sure and grace­ful approach to draw­ing every­thing from dinosaurs to space­ships to humans.

Vic­tor Moscoso’s impact on the visual cul­ture of the psy­che­delic era belies his mod­ernist train­ing (he stud­ied with Josef Albers at Yale in the late 1950s), which he used to delin­eate images, posters and comics that explore geo­met­ric space, ani­ma­tion, and car­toon icons. In 1966, while liv­ing in San Fran­cisco, Moscoso began design­ing posters for rock shows in the city, and by 1967 had devel­oped his sig­na­ture style, in which oppo­site hues of the same inten­sity sit next to each other to cre­ate a visual “vibra­tion” effect and let­ter­ing is designed for its form instead of func­tion. Moscoso’s let­ter­ing was all hand-drawn; his approach to let­ter­forms gave neg­a­tive space as much weight as the pos­i­tive. This spa­tial con­fu­sion, along with color vibra­tions and Moscoso’s mys­te­ri­ous imagery, made his work instantly recognizable.

Between 1967 and 1970, Moscoso designed over one hun­dred posters for every­one from the Grate­ful Dead to Jimi Hen­drix to Allen Gins­berg. In doing so, he rev­o­lu­tion­ized the worlds of graphic design, typog­ra­phy, and rock ‘n’ roll imagery. In 1968, Moscoso was invited by Robert Crumb to join him in Zap Comix. Moscoso’s abstract and lyri­cal comics debuted in issue 2 and he has remained a dri­ving force of the Zap col­lec­tive through to its final iter­a­tion, a 2014 “Com­plete Zap Comix” box set that sold out imme­di­ately upon its release.

Vic­tor Moscoso was born in La Coruña, Spain in 1936, and moved to Brook­lyn in 1940. He attended the New York High School of Indus­trial Art and then Cooper Union and Yale Uni­ver­sity, where he earned a BA in 1959. He com­pleted a master’s degree at the San Fran­cisco Art Insti­tute in 1961. Moscoso, who resides in Marin County, Cal­i­for­nia, has also com­pleted album cov­ers, bill­boards, ani­ma­tions and posters for artists includ­ing Jerry Gar­cia, Primus, Her­bie Han­cock, The Who and many oth­ers. His work is in the per­ma­nent col­lec­tions of the Museum of Mod­ern Art (New York), The Cooper Hewitt Smith­son­ian Design Museum (New York), the Vic­to­ria and Albert Museum (Lon­don), The Brook­lyn Museum of Art, the Library of Con­gress (Wash DC), the San Fran­cisco Museum of Mod­ern Art, The Lou­vre (Paris), the Whit­ney Museum of Amer­i­can Art (New York), and the Tate Mod­ern (London).

Nor­man Hath­away is a graphic designer, design his­to­rian, and lec­turer. He is the author of Over­spray: Rid­ing High with the Kings of Cal­i­for­nia Air­brush Art and co-author (with Dan Nadel) of Elec­tri­cal Banana: Mas­ters of Psy­che­delic Art and Dorothy and Otis: Design­ing the Amer­i­can Dream.

Dan Nadel is a writer and cura­tor whose most recent exhi­bi­tion What Nerve: Alter­na­tive Fig­ures in Amer­i­can Art, 1960 to the Present was pre­sented at the RISD Museum in Prov­i­dence, RI. He is the author of books includ­ing Art Out of Time: Unknown Comics Vision­ar­ies and co-author (with Nor­man Hath­away) of Elec­tri­cal Banana: Mas­ters of Psy­che­delic Art and Dorothy and Otis: Design­ing the Amer­i­can Dream.


Andrew Edlin Gallery 134 Tenth Avenue, NYC

FD-61 Butterfly Lady by Victor Moscoso

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When Art Rocked Panel Discussion and Reception at SFO

On February 6, 2015, in Events, by Cernak Design

When Art Rocked Panel Discussion and Reception at SFO

Have you been out to San Fran­cisco Inter­na­tional Air­port yet to see “When Art Rocked: San Fran­cisco Music Posters, 1966 — 1971″? Well, if the 162 posters and 100 or so post­cards and hand­bills on dis­play there are not enough to entice you, how about a free panel dis­cus­sion and recep­tion with some of the artists in the show? That’s what’s hap­pen­ing on Sat­ur­day Feb­ru­ary 21 at 3pm, when SFO will host an after­noon devoted to late-1960s rock posters at its Avi­a­tion Museum and Library, located in the Inter­na­tional Ter­mi­nal, just steps away from the “When Art Rocked” exhi­bi­tion itself. The panel will fea­ture artists Stan­ley Mouse, Vic­tor Moscoso, Lee Con­klin, and David Singer —“When Art Rocked” guest cura­tor and TRPS vice-president Ben Marks will attempt to mod­er­ate. After the panel, vis­i­tors will be invited to hang around, sip and snack, and check out the exhibition.

Space is lim­ited, and park­ing will be val­i­dated, so RSVP today! Sim­ply send an email to curator@flysfo.com or call 650–821-6783.

For direc­tions, visit www.flysfo.com

To learn more about the show, visit SFO Museum, or read the arti­cle Ben wrote on Levon Mos­gofian, whose com­pany, Tea Lautrec Litho, printed most of the posters for Bill Gra­ham back in the day.

Thank you to all the peo­ple who joined us on Octo­ber 25, 2014 at the Hall of Flow­ers (San Fran­cisco County Fair Build­ing) in Golden Gate Park for our annual cel­e­bra­tion The Fes­ti­val of Rock Posters with some of the most tal­ented artists around the coun­try, and across the pond!

TRPS Festival of Rock Posters 2014 poster by Lauren YurkovichThis year was our best yet, with a record num­ber of vis­i­tors thanks to your par­tic­i­pa­tion! Thank you for com­ing out and sup­port­ing the arts.

We hope you enjoy these pic­tures taken at the event by Loretta Baraona.

Dates for the 2015 Hall of Flow­ers will (hope­fully) be announced soon! Watch this space for details or join our mail­ing list to stay in the loop. (sign up at the sidebar)

If you have any feed­back or com­ments about this year’s event, please send them to us using our con­tact page. Thank you!

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