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First pro rock poster: 1967
Portland, Oregon
Raphael Schnepf, better known as Bob Schnepf, is synonymous with the psychedelic art scene of the 1960s. Schnepf found his way to San Francisco just as the city became the epicenter of a cultural revolution. His art, characterized by vivid colors, intricate patterns, and surreal imagery, quickly became a visual hallmark of the era’s music scene.
Schnepf’s posters for legendary venues like the Avalon Ballroom weren’t just promotional materials—they were psychedelic experiences in themselves. Featuring bands like The Doors, Pink Floyd, and The Velvet Underground, his work captured the spirit of a generation that was all about breaking boundaries and expanding consciousness. Each poster was a journey, a vibrant blend of abstraction and surrealism that invited viewers into a dreamscape, reflecting the music it advertised.
Schnepf continued to evolve as the 70s rolled in, moving into album covers, fine art, and commercial design. Despite diversifying his portfolio, his work never lost the energetic and imaginative quality that made it iconic. Schnepf’s influence and impact have been widely recognized; his art has been featured in the NY MoMA, SF MoMA, the Smithsonian, and highlighted in the seminal book The Art of Rock, which showcases the most important and influential works in rock poster art.

Bob Schnepf

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