The Cal­i­for­nia Museum is proud to part­ner with poster art his­to­ri­ans Alisa Leslie and Wal­ter Medeiros to present an exhibit fea­tur­ing poster art work from the 1960s and 1970s. The art­work pro­mot­ing Psy­che­delic rock music was as rev­o­lu­tion­ary as the music itself: wild col­ors, strange images, dynamic com­po­si­tion, and hand-drawn let­ter­ing that could be either grace­fully dec­o­ra­tive or com­pacted into dense, nearly unread­able pat­terns.  This exhibit will fea­ture pro­mo­tional posters and hand­bills that orig­i­nated from the dance and con­cert venues of the Cen­tral Val­ley many of which have not been pub­licly dis­played since they were made in the 1960s and 1970s.

This poster exhibit is run­ning until May 8th.

Details

The Cen­tral Val­ley Turns On: Psy­che­delic Poster Art, 1965–1975

The Cal­i­for­nia Museum
1020 0 Street
Sacra­mento, CA 95814
(9186) 653‑7524

Hours:
Mon­day – Sat­ur­day: 10am – 5pm
Sun­day: Noon – 5pm

This exhibit has also been fea­tured in:

The Sacra­mento Bee – Everything’s Groovy At Cal­i­for­nia Musuem’s show of Con­cert Posters

Mid­town Monthly – Psych Out: The Cen­tral Val­ley Turns On

KCRA 3 – (video) Posters Tune In To Sacramento’s Rock History